Branding in the Digital World:
Online brand management needs to be a central focus for marketers. It has far-reaching business consequences that tie directly into the success or failure of your business and can be critical when potential customers make their decisions. This course is designed to provide opportunities for aspiring professionals to upgrade their knowledge and skills in digital marketing brand management.
Provide participants with the skills required to design, develop and manage an online store. In the course, you will learn a wide range of skills and techniques to build your e-store and optimize business operation with important online business and social media tools. You will also understand the best practices that practitioners employ to market their e-businesses and address real world operational challenges.
Website Design and Strategies
Enabling your website to be present on multi-platforms: PC, mobile, Facebook, is definitely a vital step in enhancing your brand image.
If you don't have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes?
It's time to stop panicking about next year or next month and start crafting a plan that can pack a powerful punch. We've selected the 5 most important steps that you, the decision maker should take to ensure that your digital marketing efforts create a real impact on your bottom line.
PR & Crisis Management:
A clear overview of the key concepts involved in managing and developing organisational communications and reputation
How PR is evolving into a more business-led, holistic approach best termed "reputation management"
How organisational, brand and managerial communications can be developed so that a consistent, values-based approach is achieved, which can be aligned with brand strategy
Emphasis is placed on the proactive, strategic management of brands and their communication to a wide range of stakeholders
Search Engine Optimisation
The Search Engine Optimisation (SEO) module teaches you the most effective techniques to help your website rank in the top results of the most popular search engines, including Google. Learn how to create, measure and carry out a powerful SEO strategy for your business. Subjects include SEO, Web Analytics, PPC, Email Marketing, Social Media Marketing and more.
Pay Per Click
The Pay Per Click (PPC) module helps you understand how to create, run and measure cost-effective search advertising campaigns for your business. Learn how to create advanced keyword research that matches your consumers' intent and discover how to budget effectively. Subjects include PPC Concepts, Google PPC, Display Networks, Ad Copy, Landing Pages, Conversion Tracking, Bidding and more.
Help you get the most out of your Google Analytics installations and AdWords campaigns. And also provide hints and tactics for the examination so as to facilitate your skills
Social Media Marketing
The social media marketing module consists of two parts. Part one shows you how to grow a social media following. You¡¯ll learn how to excite and engage customers on Facebook, LinkedIn, YouTube and Google+. Part two teaches you how to implement social advertising features and social listening techniques to help you foster relationships with customers. You'll also discover how to create a winning social media strategy
Content Marketing is aimed at building authority, amplifying the message, acquire and retain the intended audience. A well written Marketing Content on email, Social Traditional PR, Print, article or a blog post instantly attests the writer as a trusted advisor. Intermediate Content Marketing Course, skillfully trains participants to produce compelling and impressive Marketing Content. This course concentrates on the vital strategies, tactics and best practices that a writer needs to inculcate and enhance the content marketing efforts. The Advanced Content Marketing course, imparts knowledge on various aspects of planning and executing Content Marketing Strategies with greater efficiency and impact. The course guides the participants to harness the power of words to disseminate information and create impressive marketing content.
This program will cover intermediate Facebook marketing to take your presence on Facebook to the next level. If you want to explore Facebook optimization, Edgerank, Sponsored Posts and ads, this program is for you. Facebook ads are tremendously valuable and we ad units allow for huge targeting opportunities. Plus we will share best tips and tricks to drive organic engagement in a tough, ad driven network.
Through a series of market solutions to help you develop business strategies, promote the upgrading of sales; provide you with social networking platforms to help you get acquainted with professional knowledge in different areas of the market, expanding your network.
Instagram is cool way to connect with your socially engaged consumers. There are 130 million active users on Instagram every month, and every day 1 billion photos are liked. Use the app right, and you could have an instant viral marketing success. We use Instagram to tell a visual story about your brand, instantly engage with your followers wherever they are, and even get very real user-generated content through the app.
The Mobile Marketing module teaches you the latest mobile technologies and emergent trends used in mobile marketing. Get equipped with the practical skills and knowledge needed to create an epic mobile-friendly marketing strategy that helps you reach your target audience at the right time, in the right way and in the right location. Subjects include Mobile Advertising, Mobile Apps, Opportunities & Risks and more.
Learn about App Store Optimisation and other inorganic ways of promoting mobile apps. Including: Understand and experience the opportunity of Mobile App Marketing, How to be successful in promoting Mobile Applications on various App Stores through App Store Optimization (ASO) and other App Promotion principles, How to monetize Mobile Applications through Ads & In-app purchases?
VR / AR Application
VR is a new human-user interaction paradigm utilizing computer-generated immersive environments. Users participate in VR using headsets which project images within a closed visual space, special immersive sound technologies, and optionally, articles of clothing that provide tactile sensations that increase the sense of âpresence.â AR overlays interaction with the physical world with computer-generated three-dimensional visual and auditory sensory information to provide an enriched experience without excluding the surrounding environment. Students learn about the unique affordances and design opportunities inherent to the platform. Through this course, students will learn the concepts and applications of Virtual Reality/Augmented Reality through a game engine platform.